Heart Shaped Games Privacy Policy

Effective Date: May 25, 2018

The following Privacy Policy applies to people:

This Privacy Policy describes:

We may update this privacy policy to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

By playing Heart Shaped Games games, using Heart Shaped Games websites, subscribing to Heart Shaped Games newsletters, or communicating with Heart Shaped Games, you are expressing your agreement to this Policy and the processing of your data, including your personal information, in the manner provided in this Policy. If you do not agree to these terms, please do not engage in those activities.


If you have questions about data protection, or if you have any requests for resolving issues with your personal data, please contact us via an email to support@heartshapedgames.com.

Name of the controller: Heart Shaped Games LLC Address: 147 Orchard St. Chelsea, Michigan, 48118 Email: support@heartshapedgames.com


Data you provide

Some of our games, websites, newsletters, and other means of communication enable you to provide some or all of the following information:

Data we collect automatically:

In some cases, we also create a Heart Shaped Games-specific ID for you when you play our games.

Data we collect from our partners:
Invite a friend

Heart Shaped Games may offer you the opportunity to invite your contacts from a social networking service (such as your Facebook friends) so that those contacts can be located in Heart Shaped Games games and/or you can invite them to join you in Heart Shaped Games games. Such contact information will be used for the purpose of sending communications to the addressee.


We may collect your email address when you contact our customer service group, or if you subscribe to Heart Shaped Games newsletters or forums. We may use that email address to contact you about your gaming experience with Heart Shaped Games games and notify you about company news and promotions. If you no longer wish to receive those sorts of email notifications, you may opt-out at any time by following the unsubscribe link located within communications that have such a link, or by emailing support@heartshapedgames.com.

Push notifications

We may occasionally send you push notifications through our mobile applications to send you game updates, high scores and other service-related notifications that may be of importance to you. You may at any time opt-out from receiving these types of communications by turning them off at the device level through your settings.


To make the game work and provide you services

To perform the contract, we process data necessary to:

To make the game more suitable for our players

To provide a great game to our players, we have a legitimate interest to collect and process necessary data to:

To show personalized advertisements

To show you personalized advertisements in the game as well as in other websites and services (including email) we have a legitimate interest to process necessary data to:

For information on how to opt-out from personalized advertisements, see section ‘Your rights and options’ below.

To keep the game safe and fair

Ensuring a level playing field in the game is a top priority for us. In order to keep the game and its social features safe and fair, to fight fraud and ensure acceptable use otherwise, we have a legitimate interest to process necessary data to:

To analyze, profile, and segment

In all of the above cases and purposes, we may analyze, profile and segment all collected data.

With your consent

With your consent, we may process your data for additional purposes, such as using your GPS location to show you local events.


Apart from Heart Shaped Games, your data can be accessed by others in the following situations:

Other players and users

Social features and/or multiplayer are a core component of some of our games. Other players and users may, for example, see your profile data, in-game activities and read the messages you have posted.

Partners working for Heart Shaped Games

Heart Shaped Games has partners to perform services for us. These partners process your data only at and according to Heart Shaped Games’ instructions to support the game, such as hosting, player support, analytics and fraud prevention.

Other companies and public authorities

In order to combat fraud and illegal activity, we may exchange data with other companies and organizations and provide it to public authorities in response to lawful requests. We may also disclose your data based on your consent, to comply with the law or to protect the rights, property or safety of us, our players or others.

Advertising and social media partners

Some games include features from our partners, such as social media interaction tools and in-game advertising. A list of these partners is available at http://heartshapedgames.com/partnerpolicies/. These partners may access your data and operate under their own privacy policies. We encourage you to check their privacy policies to learn more about their data processing practices.

Financial activity

Heart Shaped Games may share your information in connection with any merger, sale of our assets, or a financing or acquisition of all or a portion of our business to another company. You will be notified via email and/or notice on our site of any change in ownership or users of your personal information.

Aggregate or anonymous information

We may share aggregate or anonymous information about you with advertisers, publishers, business partners, sponsors, and other third parties.


Opt-out of marketing emails and other direct marketing

You may opt-out of receiving promotional communications, such as marketing emails from us, by following the instructions in such communications.

Opt-out of targeted advertising

You can opt-out of interest-based advertising on mobile applications by checking the privacy settings of your Android or iOS device and selecting “limit ad tracking” (Apple iOS) or “opt-out of interest based ads” (Android). Additionally, please visit http://aboutads.info/appchoices to learn about and download the Digital Advertising Alliance’s consumer choice app, AppChoices, which allows you to opt out directly from companies listed in the app.

Access the personal data we hold about you

If you request, we will provide you a copy of your personal data in an electronic format.

Your other rights

You also have the right to correct your data, have your data deleted, and object to how we use or share your data by emailing support@heartshapedgames.com.


Like most online services, we and our partners use cookies and similar technologies to provide and personalize our websites and games, analyze use, target advertisements, and prevent fraud. You can disable cookies in your browser settings, but some parts our websites and games may then not function properly.


Security safeguards

Heart Shaped Games takes reasonable measures to protect your information from unauthorized access or against loss, misuse or alteration by third parties.

Although we make good faith efforts to store the information collected on the games in a secure operating environment that is not available to the public, we cannot guarantee the absolute security of that information during its transmission or its storage on our systems. Further, while we attempt to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party “hackers” from illegally obtaining access to this information. We do not warrant or represent that your information will be protected against, loss, misuse, or alteration by third parties. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.

Data retention

We retain your data for as long as your account is active or as needed to provide you services.

Note that if you ask us to remove your personal data, we will retain your data as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.


We do not knowingly collect or solicit personal data from anyone under the age of 13. If you are under 13, please do not send any data about yourself to us, including your name, address, telephone number, or email address. No one under the age of 13 may provide any personal data. If we learn that we have collected personal data about a child under age 13, we will delete that data as quickly as possible. If you believe that we might have any data from or about a child under the age of 13, please contact us at support@heartshapedgames.com.

For additional tips on how to help children stay safe on the Internet, we recommend that you visit the following sites:


If you have any questions or comments regarding this Privacy Policy, feel free to contact us at support@heartshapedgames.com